Saturday, September 03, 2005

Hurricane Katrina

FEMA, along with its federal partners, state governments
and voluntary agencies, are all working to keep meals
ready to eat (MREs), food, water, ice, medical supplies,
generators, and other critical commodities flowing into
hurricane-hit areas.

“This is a disaster of catastrophic magnitude like none
we’ve seen before,” said Brown Michael D. Brown,
head of the Federal Emergency Management Agency.
“It has created challenges that we are working around
the clock to address and fix. In the meantime, we
continue life-saving and sustaining efforts and directing
resources to those with the most urgent needs.” [full story]

How you can help

- Beware of charity fraud
- Check the credibility of charitable organizations
- Please check with your tax advisor or the Internal Revenue Service (IRS) for more information regarding the tax deductibility of your donation.

Donate cash

American Red Cross
1-800-HELP NOW (435-7669) English
1-800-257-7575 Spanish

America’s Second Harvest
1-800-344-8070

Operation Blessing
1-800-436-6348

Humane Society of the United States
1-888-259-5431

UJA Federation of New York
1-212-836-1880

United Jewish Communities
1-877-277-2477

Donate your spare change

Donate Now to the American Red Cross at Coinstar machines

Just by bringing your spare change to the grocery store,
you can help the American Red Cross bring relief to
disaster victims in your area and across the country.

If half of those Americans living within 2 miles of a
Coinstar machine donated just $1 in spare change to
the Red Cross, it would raise more than $65 million to
support American Red Cross lifesaving services in
communities nationwide!

Find the Coinstar machine nearest you. (Please note
that some Coinstar machines are not yet equipped with
the donation option. To confirm that your grocery store
can accept donations to the American Red Cross, please
call 1-800-928-CASH or visit Coinstar.com.)

More information available from FEMA.

--------------------------------------------------------------------
Steven Hancock can help YOU start your own profitable
business on the Internet within the next 24 hours! To
learn more, visit:
http://www.StevenHancock.net
--------------------------------------------------------------------

Monday, August 22, 2005

JV Opportunities with Gift Giving

No matter what your business deals with, you will find
other businesses with products and services that
compliment yours. And if you enter into a Joint Venture
(JV) with one or more of these other companies, your
sales could definitely get a boost.

What is a JV? It is a partnership or conglomerate,
generally formed to share risk or areas of expertise.
It's also one of the hottest market trends these days.

Benefits of JVs

A JV can cut down a lot on business cost factors like
promotions, advertisements, market research and so on.
Another important benefit is that when two companies
join hands, they share their customer bases. And an
increased customer base is a boon to any business.

Why Gifts

JV opportunities with gift giving can also greatly
increase business opportunities; like prospects and
sales, since gifts are a universal way of showing care
and goodwill. For example, if you have an auto parts
business and you got friendly with a person having a
car dealership over a round of golf, this could be your
opportunity of entering into a JV with him. You already
know that your potential business partner shares an
interest in golf, so you could initiate the business
partnership informally over a cup of coffee and a nice
set of golf clubs as a gift for him.

This was just a hypothetical situation, but even in reality,
business deals and JVs are initiated with proper and
suitable gifts. The main logic behind this is that if you are
sincere enough to find out the tastes of a person to gift
him a suitable gift, then you are worthy enough to enter
into a business partnership with him.

So seek out JV partnerships that compliment your
product and service lines. Then reach out with
appropriate gift-giving to show your interest and care.

--------------------------------------------------------------------
Steven Hancock can help YOU start your own profitable
business on the Internet within the next 24 hours! To
learn more, visit:
http://www.StevenHancock.net
--------------------------------------------------------------------

Monday, August 15, 2005

Is a Home Business Right For You?

Copyright © 2003, Stone Evans, The Home Biz Guy
http://www.pluginprofitsite.com/main-9211

Every morning as people wake up and make the commute to work,
many dream of the day when they will finally work for
themselves. Every time the boss lets someone know that they must
give up their weekend plans for the good of the company, people
contemplate the benefits of being the owner of their own
business.

Are you one of these people?

If you are, it is important to ask yourself some very important
questions before you make the uncertain leap into
self-employment.

Many dream of the benefits of home business ownership, but few
take into account the sacrifices that must be made to bring the
dream to fruition. Please don't make this mistake yourself.

You must approach home business ownership with your eyes wide
open. Ask yourself the important questions, and more
importantly, answer your own questions openly and honestly.


AN IMPORTANT CONSIDERATION

Are you the type of person who relishes every chance to gather
around the water cooler for social interaction?

If so, then home business ownership may not be the right
decision for you.

Instead, if you feel that you can be quite content sitting alone
at your desk; speaking only to clients and really minding your
own home business, then you might have what it takes to succeed
as a home business entrepreneur.

If you feel at ease with your own company and don't need a dozen
coworkers milling around your desk, then you, too, could savor
the freedoms that will allow you and your family, to live the
lifestyle you know you want and deserve.


THE KEY TO HOME BUSINESS SUCCESS

Self-motivation is the key to success when you start a
home-based business. You need to possess the ability to push
yourself ahead. Your drive and determination will be reinforced
with every new sale.

The level of success that you will achieve greatly depends on
the time and effort you are willing to plow into your new home
business. Your organization, planning and marketing skills, will
all be put into practice when you embark on your liberating
journey from employee, to being your own boss. In fact, you will
be the wearer of many hats and gain a wealth of business
experience along the way, when you finally make that commitment
to work at home.


YOUR SUCCESS RESTS ENTIRELY UPON YOUR OWN SHOULDERS

You will now be the boss. Are you truly able to work
independently? Do you have the drive; the tenacity, to persevere
with your home based business? Will you be able to invest the
necessary time to nurture it, to watch it grow and see it
through, from germination to full, glorious bloom? When you're
the boss, you are responsible for the success of your home
business, from A to Z, from disappointments to victory.

When you work at home, it will empower you to achieve many
things you were unable to do when you were stuck working for
that tyrant boss. Remember him? He's the guy that wouldn't let
you take time off when your baby was sick...the same guy that
called you in to work on Thanksgiving Day.

A home business means that you can take good care of your family
and make money from home, simultaneously. You will have the best
of both worlds! Just think--no more dirty laundry piling up--you
can do it while you work. No more scurrying around at the last
minute searching for a babysitter either. And no more worrying
about getting fired; you'll be the boss!


IN CONCLUSION...

Stay positive and focused on your home based business, even if,
when sales aren't up to par, you get occasional negative remarks
or derogatory comments from people with stuffy, dead-end jobs.
Ignore their cutting words and bear in mind that success is the
best revenge! Keep your admirable, positive attitude at the
forefront and show them what you're made of!

Resource Box:
-----------------------------------------------------------------
Stone Evans, The Home Biz Guy can help you launch your very own
money making website today that's 100% ready to take orders and
pull in massive profits for you right now ... guaranteed! Visit:
http://www.pluginprofitsite.com/main-9211
-----------------------------------------------------------------

10 Killer Ways To Multiply Your Sales

1. When you make your first sale, follow-up with the
customer. You could follow-up with a "thank you"
email and include an advertisement for other products
you sell. You could follow-up every few months.

2. You could upsell to your customers. When they're
at your order page, tell them about a few extra related
products you have for sale. They could just add it to
their original order.

3. Tell your customers if they refer four customers to
your web site, they will receive a full rebate of their
purchase price. This will turn one sale into three sales.

4. When you sell a product, give your customers the
option of joining an affiliate program so they can make
commissions selling your product. This will multiply
the sale you just made.

5. Sell the reprint/reproduction rights to your products.
You could include an ad on or with the product for
other products you sell. You could make sales for the
reproduction rights and sales on the back end product.

6. You could cross promote your product with other
businesses' products in a package deal. You can
include an ad or flyer for other products you sell and
have other businesses selling for you.

7. When you ship out or deliver your product, include
a coupon for other related products you sell in the
package. This will attract them to buy more products
from you.

8. Send your customers a catalog of add-on products
for the original product they purchased. This could be
upgrades, special services, attachments, etc. If they
enjoy your product they will buy the extra add-ons.

9. Sell gift certificates for your products. You'll make
sales from the purchase of the gift certificate, when
the recipient cashes it in. They could also buy other
items from your web site.

10. Send your customers free products with their
product package. The freebies should have your ad
printed on them. It could be bumper stickers, ball
caps, t-shirts etc. This will allow other people to see
your ad and order.

--------------------------------------------------------------------
Steven Hancock can help YOU start your own profitable
business on the Internet within the next 24 hours! To
learn more, visit:
http://www.StevenHancock.net
--------------------------------------------------------------------

Value Added Packages – The Best Way to Boost Your Business

A lot of research and development (R&D) money of a
company is spent on finding out ways to promote and
boost sales. Value added packages are a simple yet
sure shot way of enhancing sales. The packages could
be anything from adding attractive freebies with your
products and/or services, providing samples, or offering
complementary services with your products.

The Best Value to Add to Your Package
While devising such value added plans, begin by
mapping out what you have to offer in addition to your
current products and services. The overall goal to keep
in mind is that you dont want your customers and
prospects to refuse the deal you are offering.

Use your creativity and imagination to come up with
unique and utilitarian ideas. Page through industry
publications, especially the classified sections, for idea
and keep an eye out for an offset product or a service
that would best compliment your product. This would
definitely give you an edge, because usually the
customers have to pay for that otherwise. For instance
if you sell cars, offer a value added package of free
maintenance for a specific period or offer free car
accessories that are usually very essential but not free.

Gifts Make It Irresistible
You can also focus on choosing sensible gifts to
compliment your product or services. For example,
if you are in the apparel business, offer free gifts of
elegant cuff links with every tuxedo, or a top-of-the-range
shirt with every two tuxedos. If you are in the hospitality
business, formulate some packages that have free gifts,
gift coupons and complimentary services that add value to
the service of your clients, like a wellness gift package for
their return home from a lengthy recovery period.

Your business could increase manifolds if you introduce
a value added scheme in your sales strategy. So get
creative, grab a pencil and paper and start mapping out
some package ideas today!

--------------------------------------------------------------------
Steven Hancock can help YOU start your own profitable
business on the Internet within the next 24 hours! To
learn more, visit:
http://www.StevenHancock.net
--------------------------------------------------------------------

Sunday, August 14, 2005

Analyzing Website Traffic

Analyzing your web traffic statistics can be an invaluable
tool for a number of different reasons. But before you can
make full use of this tool, you need to understand how to
interpret the data.

Most web hosting companies will provide you with basic web
traffic information that you then have to interpret and
make pertinent use of. However, the data you receive from
your host company can be overwhelming if you don't
understand how to apply it to your particular business and
website. Let's start by examining the most basic data - the
average visitors to your site on a daily, weekly, and
monthly basis.

These figures are the most accurate measure of your
website's activity. It would appear on the surface that the
more traffic you see recorded, the better you can assume
your website is doing, but this is an inaccurate
perception. You must also look at the behavior of your
visitors once they come to your website to accurately gauge
the effectiveness of your site.

There is often a great misconception about what is commonly
known as "hits" and what is really effective, quality
traffic to your site. Hits simply means the number of
information requests received by the server. If you think
about the fact that a hit can simply equate to the number
of graphics per page, you will get an idea of how overblown
the concept of hits can be. For example, if your homepage
has 15 graphics on it, the server records this as 15 hits,
when in reality we are talking about a single visitor
checking out a single page on your site. As you can see,
hits are not useful in analyzing your website traffic.

The more visitors that come to your website, the more
accurate your interpretation will become. The greater the
traffic is to your website, the more precise your analysis
will be of overall trends in visitor behavior. The smaller
the number of visitors, the more a few anomalous visitors
can distort the analysis.

The aim is to use the web traffic statistics to figure out
how well or how poorly your site is working for your
visitors. One way to determine this is to find out how long
on average your visitors spend on your site. If the time
spent is relatively brief, it usually indicates an
underlying problem. Then the challenge is to figure out
what that problem is.

It could be that your keywords are directing the wrong type
of visitors to your website, or that your graphics are
confusing or intimidating, causing the visitor to exit
rapidly. Use the knowledge of how much time visitors are
spending on your site to pinpoint specific problems, and
after you fix those problems, continue to use time spent as
a gauge of how effective your fix has been.

Additionally, web traffic stats can help you determine
effective and ineffective areas of your website. If you
have a page that you believe is important, but visitors are
exiting it rapidly, that page needs attention. You could,
for example, consider improving the link to this page by
making the link more noticeable and enticing, or you could
improve the look of the page or the ease that your visitors
can access the necessary information on that page.

If, on the other hand, you notice that visitors are
spending a lot of time on pages that you think are less
important, you might consider moving some of your sales
copy and marketing focus to that particular page.

As you can see, these statistics will reveal vital
information about the effectiveness of individual pages,
and visitor habits and motivation. This is essential
information to any successful Internet marketing campaign.

Your website undoubtedly has exit pages, such as a final
order or contact form. This is a page you can expect your
visitor to exit rapidly. However, not every visitor to your
site is going to find exactly what he or she is looking
for, so statistics may show you a number of different exit
pages. This is normal unless you notice a exit trend on a
particular page that is not intended as an exit page. In
the case that a significant percentage of visitors are
exiting your website on a page not designed for that
purpose, you must closely examine that particular page to
discern what the problem is. Once you pinpoint potential
weaknesses on that page, minor modifications in content or
graphic may have a significant impact on the keeping
visitors moving through your site instead of exiting at the
wrong page.

After you have analyzed your visitor statistics, it's time
to turn to your keywords and phrases. Notice if particular
keywords are directing a specific type of visitor to your
site. The more targeted the visitor - meaning that they
find what they are looking for on your site, and even
better, fill out your contact form or make a purchase - the
more valuable that keyword is.

However, if you find a large number of visitors are being
directed - or should I say misdirected - to your site by a
particular keyword or phrase, that keyword demands
adjustment. Keywords are vital to bringing quality visitors
to your site who are ready to do business with you. Close
analysis of the keywords your visitors are using to find
your site will give you a vital understanding of your
visitor's needs and motivations.

Finally, if you notice that users are finding your website
by typing in your company name, break open the champagne!
It means you have achieved a significant level of brand
recognition, and this is a sure sign of burgeoning success.

--------------------------------------------------------------------
Steven Hancock can help YOU start your own profitable
business on the Internet within the next 24 hours! To
learn more, visit:
http://www.StevenHancock.net
--------------------------------------------------------------------

Promotion Via Contests

One of the least expensive ways to promote an online business is
via some sort of contest. You have the option of, either,
sponsoring your own or donating a prize package to one or more of
the thousands of contests available online, today. (Of course,
you may choose to donate a prize to a contest held offline, as
well.)

The purpose online contest-related promotion, in case you haven't
already guessed, is to drive traffic to your web site. There are
countless "contest junkies" who search the Internet everyday.
Their goal: enter and win.

If you are offering prizes that meet their particular interest,
chances are most will enter. Naturally, the best and most obvious
prize to offer is one that is related to your business. If this
option is not possible, you can always award contest prizes such
as gift cards or cash. (Cash prizes can easily be awarded via
PayPal or a similar Internet payment service.)

HOST CONTESTS

If you are running the contest yourself, the main goal other than
promoting the actual contest, is to capture names and email
addresses by way of the entry form. Each entrant can then be
added to your mailing list, as a potential customer. (Make sure
you include a disclaimer in your posted contest rules stating you
will be adding entrants to your newsletter, sale announcement,
etc. This is necessary to avoid SPAM accusations.)

You don't need a large bankroll to fund this type of online
business promotion technique. There are many contest directory
sites, on the Internet. The majority of them allow you to post
your contest information in their directory at no cost. In most
of these cases, you are required to provide a simple text link
back to their site, on your contest page. But, it is a very
simple process.

DONATE PRIZES

If you are donating a prize to a contest held by someone other
than yourself, it is still a wonderful way promote your online
business. This method is best for those who want to generate
traffic to a web site but don't have the time to promote a
contest of their own. You must, however, take the time to contact
web site owners, in need of prize donations.

Do a search for web sites that attract the type of traffic you
are seeking. If you have a product of interest to young Mothers,
offer a prize donation to sites that attract young Mothers.

Sell something a gardener would love? Donate a prize to a
garden-related site in exchange for a link back to your site.
Many contest entrants visit these links after filling out the
initial entry form. A percentage of these visitors will consider
making a purchase, at the time of this visit, should you stock
something they need.

--------------------------------------------------------------------
Steven Hancock can help YOU start your own profitable
business on the Internet within the next 24 hours! To
learn more, visit:
http://www.StevenHancock.net
--------------------------------------------------------------------

Saturday, August 13, 2005

Promotion Via Press Releases

Are you in the process of promoting your online business? This
can be an overwhelming process with so many possibilities. Are
you unsure what route to take? Is the idea of marketing your
business one that baffles you?

Press releases are one of the best ways to get promotion for your
business. They are cost-effective, and often overlooked as a
means of marketing. A lot of business owners overlook this type
of marketing and promotion strategy. Often it is because they
don't know how to write a press release.

Don't make that mistake!

It's important to use press releases to market a business,
especially an online business. This is because of the media that
surrounds the entire Internet.

If you think you might want to use press releases as a tool for
expanding your business, but you are not sure how to write one,
don't be alarmed. Here are some simple tips.

- Your press release should not sound like an advertisement for
  your company.
- Word it so that it sounds like a news brief.
- Keep your press release limited to one page.
- Only send your press release to the media related to the topic.
- Your header needs to capture the reader's attention.
- At the top of your press release, you put your header, contact
  information, and release date.
- Use short sentences.
- Double space between sentences for easy viewing of your press
  release.
- Check, double check, and triple check your press release.
- Catch any grammar or spelling mistakes.

If you are not sure what to put in your press release, the
possibilities are endless. Here are some press release themes to
get you started:

- You may want to talk about upcoming events such as the opening
  of your new website or a seminar you are hosting.
- You can plug your website by talking about an award you have
  won.
- You can use a press release to talk about newsletters you are
  publishing.
- You can write about your products and services.
- You can announce your latest e-book or other new completed
  project.

When all else fails...

If you are still not sure of the best way to incorporate press
releases into your marketing strategy, you may benefit from
reading the press releases of other businesses. See what styles
other people are using. What information are they putting in the
releases? Although writing press releases can seem at first
glance to be an intimidating task, it is really a fairly simple
one.

This cost-effective element of marketing can be a fairly simple
one to incorporate into your plan. Pretty soon you can be
generating increased traffic to your website. This can lead to
increased sales that of course mean increased profit for you.
What do you really have to lose?

--------------------------------------------------------------------
Steven Hancock can help YOU start your own profitable
business on the Internet within the next 24 hours! To
learn more, visit:
http://www.StevenHancock.net
--------------------------------------------------------------------