Sunday, August 14, 2005

Promotion Via Contests

One of the least expensive ways to promote an online business is
via some sort of contest. You have the option of, either,
sponsoring your own or donating a prize package to one or more of
the thousands of contests available online, today. (Of course,
you may choose to donate a prize to a contest held offline, as
well.)

The purpose online contest-related promotion, in case you haven't
already guessed, is to drive traffic to your web site. There are
countless "contest junkies" who search the Internet everyday.
Their goal: enter and win.

If you are offering prizes that meet their particular interest,
chances are most will enter. Naturally, the best and most obvious
prize to offer is one that is related to your business. If this
option is not possible, you can always award contest prizes such
as gift cards or cash. (Cash prizes can easily be awarded via
PayPal or a similar Internet payment service.)

HOST CONTESTS

If you are running the contest yourself, the main goal other than
promoting the actual contest, is to capture names and email
addresses by way of the entry form. Each entrant can then be
added to your mailing list, as a potential customer. (Make sure
you include a disclaimer in your posted contest rules stating you
will be adding entrants to your newsletter, sale announcement,
etc. This is necessary to avoid SPAM accusations.)

You don't need a large bankroll to fund this type of online
business promotion technique. There are many contest directory
sites, on the Internet. The majority of them allow you to post
your contest information in their directory at no cost. In most
of these cases, you are required to provide a simple text link
back to their site, on your contest page. But, it is a very
simple process.

DONATE PRIZES

If you are donating a prize to a contest held by someone other
than yourself, it is still a wonderful way promote your online
business. This method is best for those who want to generate
traffic to a web site but don't have the time to promote a
contest of their own. You must, however, take the time to contact
web site owners, in need of prize donations.

Do a search for web sites that attract the type of traffic you
are seeking. If you have a product of interest to young Mothers,
offer a prize donation to sites that attract young Mothers.

Sell something a gardener would love? Donate a prize to a
garden-related site in exchange for a link back to your site.
Many contest entrants visit these links after filling out the
initial entry form. A percentage of these visitors will consider
making a purchase, at the time of this visit, should you stock
something they need.

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Steven Hancock can help YOU start your own profitable
business on the Internet within the next 24 hours! To
learn more, visit:
http://www.StevenHancock.net
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