Saturday, August 13, 2005

Promotion Via Press Releases

Are you in the process of promoting your online business? This
can be an overwhelming process with so many possibilities. Are
you unsure what route to take? Is the idea of marketing your
business one that baffles you?

Press releases are one of the best ways to get promotion for your
business. They are cost-effective, and often overlooked as a
means of marketing. A lot of business owners overlook this type
of marketing and promotion strategy. Often it is because they
don't know how to write a press release.

Don't make that mistake!

It's important to use press releases to market a business,
especially an online business. This is because of the media that
surrounds the entire Internet.

If you think you might want to use press releases as a tool for
expanding your business, but you are not sure how to write one,
don't be alarmed. Here are some simple tips.

- Your press release should not sound like an advertisement for
  your company.
- Word it so that it sounds like a news brief.
- Keep your press release limited to one page.
- Only send your press release to the media related to the topic.
- Your header needs to capture the reader's attention.
- At the top of your press release, you put your header, contact
  information, and release date.
- Use short sentences.
- Double space between sentences for easy viewing of your press
  release.
- Check, double check, and triple check your press release.
- Catch any grammar or spelling mistakes.

If you are not sure what to put in your press release, the
possibilities are endless. Here are some press release themes to
get you started:

- You may want to talk about upcoming events such as the opening
  of your new website or a seminar you are hosting.
- You can plug your website by talking about an award you have
  won.
- You can use a press release to talk about newsletters you are
  publishing.
- You can write about your products and services.
- You can announce your latest e-book or other new completed
  project.

When all else fails...

If you are still not sure of the best way to incorporate press
releases into your marketing strategy, you may benefit from
reading the press releases of other businesses. See what styles
other people are using. What information are they putting in the
releases? Although writing press releases can seem at first
glance to be an intimidating task, it is really a fairly simple
one.

This cost-effective element of marketing can be a fairly simple
one to incorporate into your plan. Pretty soon you can be
generating increased traffic to your website. This can lead to
increased sales that of course mean increased profit for you.
What do you really have to lose?

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Steven Hancock can help YOU start your own profitable
business on the Internet within the next 24 hours! To
learn more, visit:
http://www.StevenHancock.net
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